August 2013 Statistics
Sales continue to pace well ahead of 2012.

Both average and median values and volume continue to increase as the Austin area completes recovery and continues historic growth pattern.


Thanks to Gracy Title for compiling this report.

Of course, general statistics are helpful but they do not tell you what your home is worth.

If you have questions about your home's value, please give John a call at 512-219-Sold.

Coming Soon - Really?

You see the Coming Soon sign.  A week later, still coming soon.  Two weeks.  Maybe three…

What’s up?

A bit of pre-marketing to build up suspense is valuable and can help a home sell for all it is worth.  It must be followed by rapid exposure to the largest audience  to ensure you get the best price and terms.

Allowing buyers to trickle in means leaving the larger market out.  That makes it likely you sell for less.

Worse is to accept an offer before most buyers even know your house is for sale - unless there are other reasons.

Coming Soon for signs do help agents meet buyers for other homes.

Are there some situations where a Coming Soon sign might need to be up for more than a few days?  Sure.  Maybe the new carpet got backordered or something.

I believe in building momentum and work to make sure the most qualified buyers see the house quickly.  Seems like that works better than a sputtering start.

The sign we use at Focus Realty shows who we put first.  It is designed around the Seller’s goals.  Most of the space is about the house.  Just enough to identify us as listing brokerage is taken up by our logo and contact info.

When we take care of our clients’ interests, we earn referrals and continue to grow.

If you have a friend or neighbor who is thinking about moving, please make sure they talk to us before  they allow an agent to park a Coming Soon in their yard for a month.  Thank you.