When you look at a home listing, where do your eyes go first?


I believe it’s the pictures.


Looking further is won  - or lost in those first pictures.


If the pictures look good, chances are the buyer is going to pay attention to the facts like price and location and number of bedrooms.  Then maybe ask for a showing.


Weak photography stops buyers dead in their tracks.  No reduced  price or reduced commission or free closing costsa will bring them back.


One of the things that makes us different is photography.


The quality of photographs used in marketing our listed properties is first-rate.  Here are a few examples from some of the homes we have sold - most from everyday neighborhoods.


You don’t have to be selling a custom home to deserve professional quality photography of your home.


We are a full-service real estate brokerage.


We market homes, land, condos, townhomes, investment properties, ranches, waterfront, and estates.


We help buyers purchase properties that best suit their goals.


And we do it all based on a referral way of doing business.  We keep our clients goals first.  Since we are not busy looking for our next client, we can stay focused on our current clients’ goals.  We trust our clients to introduce us to people they care about to help us continue our practice.  Just like they trust us to help them make a wise decision about one of their biggest investments.


In short, our business is all about trust.


If you have been referred to us, I hope this gives you enough of a feel for the way we do things that you will feel comfortable about sitting down to share your goals with us.


Please contact us for a no pressure initial consultation.


We are not always the ideal choice for everyone.  If that is the case I am not shy about recommending another option.  Because you were referred to me because someone who cares about me trusts me to help you make the best decisions about real estate.  I have to honor that trust more than worrying about a short-term commission.  That long-term trust is far more valuable.  Besides being the right thing to do.


                                            John Stapleton

Photography by John Stapleton

Focus Realty

Broker / Owner / Real Estate Artist